Feature Articles
Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”
WIA Profile: Lexi Morin
Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.
The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.
Still Rocking: The Hun Celebrates 30 Years in the Game
In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.
Digital Desires: AI's Emerging Role in Adult Entertainment
The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.
Gender Play Gets Creative With Fantasy Toys
Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.
More Than Money: Why Donating Time Matters for Nonprofits
The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.
Consent Guardrails: How to Protect Your Content Platform
The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.
Payment Systems: Facilitator vs. Gateway Explained
Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.
How Sex Toy Retailers Can Better Support Marginalized Communities
As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.
Reinventing Intimacy: A Look at AI's Implications for Adult Platforms
The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.
Tips for Boosting Ecommerce Success During Masturbation May
Masturbation May is not just a month for self-exploration. It’s also a prime opportunity for ecommerce brands in the adult retail space to tap into a highly engaged audience actively searching for resources and products to celebrate their sexual wellness.
Nicole Vaunt on Turning Desire Into a Work of Art
It’s not every day you come across someone who can speak just as passionately about smutty novels and tabletop board games as they can about lighting, lens choices and shooting adult content in sub-zero temperatures. But Nicole Vaunt doesn’t fit easily into one box — and that’s just the way she likes it.
Adult Retailers Share Theft Prevention Strategies
Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.
Shiri Allwood on Turning Quiet Confidence Into a Winning Moment
Shiri Allwood never set out to be an adult star. When she first started exploring her gender identity and sexuality, she was just another introverted Tumblr user dipping her toes into self-expression. But that spark of curiosity ignited a fire that would lead her to camming, professional studio work — and ultimately, the title of 2025 XMAs Trans Creator of the Year.
WIA Profile: Stefanie Neumann
It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.
Camming vs. Clips: Weighing the Pros and Cons
Being a content creator offers potentially endless opportunities, but not all paths are the same. Two of the most popular ways to earn, camming and clip-making, each have unique perks and challenges. Some creators thrive on the energy of livestreaming, while others prefer the flexibility of pre-recorded content. But what if you didn’t have to choose just one?
Aftercare: Creator Tips for Staying Healthy and Centered
Adult creators and performers experience a variety of challenges on the job, from long camming sessions and difficult clients to heavy and demanding workdays on set. Problems like these can cause significant physical and mental strain — sometimes enough to make you feel pushed right to your edge.
Dr. Tush's Brings Anal Care to the Forefront
Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.
Level Up Your Content With Tips From Behind-the-Camera
Getting into content creation can feel overwhelming. You’re pretty good at taking selfies and shooting cute videos of your cats, but now suddenly you’re running a one-person movie studio. You want to make your work look good and feel real — but where do you even start?