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Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

How to Optimize Your Livestream Strategy for Bigger Payouts

Creating varied tip options is a powerful strategy for boosting livestream revenue. By offering clear incentives at different price points, performers can encourage fans to engage more while maximizing each session’s earnings.

Mikayela Miller ·
opinion

Why a Compelling Narrative is a Content Creator's Secret Weapon

Which is more exciting: seeing a magician pull a rabbit out of a hat… or the moment right before, when the audience is holding its breath in anticipation? That moment of suspense, wondering what’s about to happen next, is what keeps people engaged.

Megan Stokes ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
profile

Mary Jane: Gamer, Streamer & Fav New Creator

Outside, it was a chilly January evening — but inside the Hollywood Palladium, Mary Jane shivered for entirely different reasons. As her name echoed across the historic venue, she blinked in disbelief, realizing that she had just won the 2025 XMA for Fav New Creator.

Jackie Backman ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

Rising Streamer Odette Parker on Embracing Fans and Building a Welcoming Community

Picture a nice Midwestern girl from a small town. She’s in her mid-20s, working in middle management and “very single.” One night, she’s just blowing off some steam with Regina — her vibrator’s name — when she pulls up a live camming site.

Aleks Janovski ·
opinion

Balancing Pro Shoots With Indie Content Creation

Even in an era when content creators exercise an unprecedented level of control over their own careers, many still find it rewarding and worthwhile to shoot for professional adult studios, rather than just create for premium social media and clip platforms.

Tanya Tate ·
trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
opinion

A Creator's Guide to Avoiding Burnout

As everyone knows by now, the landscape of adult entertainment has undergone a significant transformation. Today, being a “porn star” often necessitates the equally — if not more — demanding role of a successful online creator. Platforms like Instagram, TikTok and OnlyFans have become integral to an adult performer’s career.

Coco Bae ·
profile

WIA Profile: Nefertiti Mitchell

Local retailers are the backbone of the pleasure industry. Driven by passionate business owners who are deeply dedicated to sexual wellness, brick-and-mortar stores serve as safe spaces that uplift and delight customers — while greasing the wheels of commerce for manufacturers and distributors.

Women In Adult ·
profile

Sweetie Fox Climbs From Cosplay Queen to Pornhub Sensation

Sweetie Fox never expected, or even aspired, to become the top-ranked model on Pornhub. It just turned out that way. Born in the city of Yekaterinburg, located east of the Ural Mountains in central Russia, Fox was always drawn to art and design.

Jeff Dana ·
profile

Industry Vet Mike Savage Discusses Comeback, Goals With Full Circle Distribution

"We never know where life’s going to take us,” says Mike Savage. He should know. The pleasure biz veteran, who describes himself as “a poor Irish kid from Philly,” first made his name in the adult retail biz over the course of a nearly 40-year career.

Ariana Rodriguez ·
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